Shot at breakneck speed, in only one day, Bild were tasked with delivering the real-time VFX content, technical engineering and onset management for the campaign shoot of McLaren x Le Col TV Commercial, the new aerodynamic cycling clothing range – Project Aero.
For the McLaren x Le Col TV commercial, Bild created the real-time environment inside Unreal Engine and mapped the scene onto three LED screens, rendered to the tracked camera’s constantly moving perspective. As a result, a highly controlled visual environment could be created where the talent appears to cycle in an infinitely long light tunnel – a feat simply not possible in the real world.
With the LED screens providing the in-camera visuals as well as the natural lighting and reflections onto the cyclist, the end result is a stunning visual achievement where the need for any compositing in post-production, usually required in a green screen pipeline, was completely eliminated.
With Bild’s real-time VFX specialists working strategically to apply their renowned visual engineering skills, (powered by Unreal Engine’s built-in nDisplay system and the Mo-Sys’ Startracker system) the whole production was incredibly delivered within one week from the initial enquiry – and with only one day of actual shooting.
Caption description of the image
Credits
Client
Le Col x McLaren @lecoluk
Director
Jay Brasier-Creagh / @jay_creagh
Production company
Squire / @__squire__
Producer
Phil Tidy : @philtidy
Real-time VFX content
Bild Studios
Technology Consultants and Control Hardware
Bild Studios
Producer
Phil Tidy : @philtidy
Gaffer
Leopold Nassens @leopoldnaessens
Edit
Jay Brasier-Creagh @timebasedarts
Grade
Time Based Arts
LED supply
AT Communications
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