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BMW x We Are Familia

Sky Arts Idents

These stunning AI-generated visuals are a testament to the immense capabilities of Studio Private. With their expertise in artificial intelligence and creativity, Studio Private has pushed the boundaries of visual effects, resulting in an extraordinary display of virtual artistry.


Central to this awe-inspiring production is the futuristic BMW i7, a vehicle that epitomises innovation and sustainable design. The seamless integration of the BMW i7 within the virtual environment of MARS Volume showcases the LED volume’s full effect, bringing the automobile to life in ways previously unexplored. Our studio is handcrafted for car work, and this is a great example that showcases it’s capabilities.

The successful collaboration between We Are Familia, BMW, and Sky Arts has opened doors to unparalleled possibilities in virtual production and storytelling. This project is a testament to cutting-edge technology transformative power and visionary minds’ remarkable creativity.

Our appreciation goes out to the exceptional team of individuals for their effort in making this project a resounding success.

Shoutout to the brilliant team for all their hard work on this project:

Client:
Agency:
Client Lead:
Account Manager:
Senior Producer:
Associate Creative Director:
Associate Creative Director:
Strategy Director:
Production:
Director:
Managing Director:
Executive Producer:
Executive Producer:
Producer:
Assistant Producer:
Casting:
Casting Director:
Cast:
LED Volume:
Executive Producer:
Executive Producer:
Senior Producer:
Production Coordinator:
VP Supervisor:
Disguise Lead:
Systems Engineer:
LED Technician:
AI Artwork & Development:
Executive Producer:
Senior Producer:
Senior 3D Motion Artist:
3D Motion Artist:
Production Assistant:

BMW UK
Media Monks
Emma Hope
Soph Dean
Ben Enebi
Andrea Foresi
Max
Jonny Weles
We Are Familia
Francis Wallis
Toby Walsham
Mikey Levelle
Ciaran Bennett
Mikey Levelle
Emma Stevens Broyd
Road Casting
Carolie Blamo-Rose
Tyson Douglas, The Silent Bond
Mars Volume
Rowan Pitts
Carlotta Merzari
Lauren Rogers
Christina Souris
Pete Dunsby
Michael Adefehinti
Laurence Dobie
John Richardson
Studio Private
Bianca Redgrave
Luke Bird
Adrian Rogers
Joanna Pilcher
Miles Gibson

Main Unit Film Crew

1st Assistant Director:
Runner:
Runner:
Runner:
DOP:
Steadicam Operator:
1st AC:
2nd AC:
DIT:
Video Playback Operator:
Technodolly Operator:
Technodolly Operator:
Lead Grip:
Gaffer:
Electrician:
Electrician:
Rigger:
Post-production:
Offline Editor:
Offline Editor:
Online Producer:
Online Editor:
VFX Compositor:
Colourist:

James Dyer
Rem
Abdul Onipede
Plumpton Emma
Tony C. Miller
Simon Wood
Barney Batchelor
William Crafts
Keir Garnet-Lawson
Tony Crouch
Tom Ward, SANDSTORM FILMS
Tom Davies
Daniel Laviada
Joseph Sherno
lightwork_sparks
Johnjoe Besagni
Lee Doran
Media.Monks
Gert-Willem
Leo Lola
Siebout Van Lleeuwen
Robert Van Spanje
Remco Consten
Efraim Gons

Mars Volume studio, vector 14

Other works